As a business owner, you must be aware of or heard about marketing automation, but we bet that 90% of you have no clue what the term actually means. We don’t blame you for that, it is a bit complex and there probably should be a better way to describe it. Let’s start by examining the problem.
Marketing for businesses is the lifeblood of connecting the brand to customers or potential customers. When companies are first set up builders and sellers run them. Builders create a product, while sellers are out in the field trying to create one on one connection with the potential customers. The sales process is marketing in its emerging stages.
As your business starts to grow, it is difficult or rather impossible to maintain a 1:1 relationship with all of your customers. At this point, you need to hire a marketing director who can help you build performance-driven and conversion-centric programs. As the time goes by, your company’s marketing program will grow and you can’t possibly manage everything with Excel, Outlook, and Word. You could always hire marketing specialists but this will cost your company a lot of redundant tasks like emailing new customers, setting up social media to email programs and emailing the users every time you post content.
Marketing Automation is the use of software and web-based services to streamline, automate, and measure marketing tasks and workflows so that businesses can increase operational efficiency and increase revenue faster. Simply put, marketing automation allows businesses to effectively target customers based on behavior, preferences, and previous sales and use this data to send personalized messages at different times via email, websites, social media, and text messages to generate a sales lead, automatically. This technology is a segment of CRM and is typically used by the marketing team to eliminate recurring tasks from staff workflows and increase overall marketing efficiency.
Grow Leads, Close More Deals and Delight your Customers
Everblue Tech Advisors offer expert Marketing Automation services and solutions, so you can reap the benefits. No matter what your product is, out marketing automation solutions will let you monitor and interact with every customer touchpoint, delight, and convert them into customers. Our specialized advisors will help you connect with the right leads. We prioritize the best leads with scoring and grading, use detailed prospect activity and real-time alerts to reach out at the right time in a way that is scalable. We fill your pipeline with the best leads using powerful email marketing, custom landing pages, smart lead capture forms, and a central marketing dashboard.
Our marketing automation solutions make every interaction with your customers relevant and personalized with intelligent lead nurturing, deliver a targeted message based on engagement through dynamic content, and help track your and optimize your campaigns. We also help measure and optimize campaign performance with closed-loop reporting and create custom dashboards to get a full view of your sales funnel. We also help you see how your customers are engaging with your content.
Many businesses are adopting Marketing Automation to automate their marketing tasks and if you are still thinking then here are few reasons to start with it today.
The Benefits of Marketing Automation
However, with so many benefits to offer still many of the business think twice, the reason could be the myths behind it.
What Marketing Automation is Not
People believe it’s a fancy name for email marketing
No, marketing automation is not even close to it. It encompasses marketing campaigns across all channels from direct mail and phone to online, social, and mobile initiative. It also combines robust, insight focused capabilities from the CRM, lead management system, web analytics platform to create a personalized message to convince your customers.
A solution that only benefits marketing
Yes, the marketing team does benefits from marketing automation, but the high-quality usage often improves marketing and sales alignment, which ultimately increases revenue.
Marketing automation is a way to spam people
Marketing automation makes it easier to send targeted personalized messages making communication stronger. Yes, it can be used for bad marketing, but can also be used for exceptional marketing to connect with customers based on their preferences.